Maori Innovation Initiative 2011 RFP

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NZ on Air has established a second Maori Innovation fund of $1 million. This is for the creation of innovative, primetime Maori television programmes that appeal to a broad audience on a mainstream, free to air broadcaster. Applications close 5.00pm, 15 April 2011.

Earlier this year NZ On Air commissioned research to examine the state of Maori mainstream television today. The report by Hinewehi Mohi, Stacey Morrison and Scotty Morrison of Nga Matakiirea, in association with Tim Thorpe Consulting, can be downloaded here (PDF 1.42MB).

In response to the feedback in the report, proposals that embrace an entertainment format, particularly comedy, may be favoured.They may show old ideas presented with a new twist or they may show new ideas in a tried and true format. The key question must be: what is going to attract, satisfy and surprise a broad audience with insight into Maori POVs, issues, talent, humour or creative endeavour?

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