Apr 14, 2021


Maori News & Indigenous Views

Organic kiwifruit sales remain firm in US

1 min read

Sales of Zespri’s organic kiwifruit in the United States are remaining strong despite the economic downturn.

Apart from New Zealand, only some areas of Italy and California can market organic kiwifruit in the US. David Posner, president and chief executive officer of Awe Sum Organics, a growers’ sales agent based in Capitola, California, sees a bright future for organic kiwifruit, as well as organics as a whole.

Mr Posner says, “Organic produce has seen strong growth since it first began, and that growth has continued, even throughout the current recession, and we only expect it to continue growing in the future.”

About 300 New Zealand growers produce organic kiwifruit for the Zespri brand. Zespri spokeswoman Liz Moody says the organic fruit is blemish free, perfectly round and looks and taste as good as non-organic kiwifruit.

Mr Posner says those who purchase organics consider fresh organic fruit and vegetables to be essential to the health of their families, the workers and the environment – not a luxury item.

He adds, “Organic consumers, as long as they have an income, are more likely to continue to purchase organic fruit and produce and will cut back on purchases of other things that are not essential to health and the environment in a financially difficult time.”

Organics Aotearoa NZ, Level 10 Petherick Tower, 38-42 Waring Taylor Street, Wellington. PO Box 1926
Phone: 0800 FUTURE; Email: [email protected]; Website: www.oanz.org.nz

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