Apr 22, 2021


Maori News & Indigenous Views

Aunties say get the girls out for free breast screening

2 min read

New television commercials are encouraging women to get the girls out and go for their free breast screening. And youd better listen, because the message is coming from aunties Ella Henry and Whetu Fala.

In the ads, Ella and Whetu talk to women and men about why regular breast screening is so important. They explain how breast screening can find really tiny cancers, that cant be felt. Finding breast cancer early means you have a better chance of beating it.

Jacqui Akuhata-Brown from the Ministry of Healths National Screening Unit says its about getting all the girls in your life out for their breast screening.

That might be your sister, your aunty, your mother, your cousin, or your friend. Anyone who is aged between 45 and 69 can have free breast screening through BreastScreen Aotearoa.

And its really important to have breast screening every two years, because breast cancers can grow in that time and you want to find them while they are still small.

She says the new television commercials use humour an approach that has worked really well for the National Cervical Screening Programme.

The cervical screening ads are very popular particularly the one where the ladies are collected in a van and all go off to have their smear tests. We hope the use of humour in the breast screening ads will likewise encourage women to have regular mammograms.

Women aged between 45 and 69 who are not already part of BreastScreen Aotearoa can register to enrol on-line by going to www.breastscreen.govt.nz, or ringing freephone number 0800 270 200 or 0508 THE GIRLS.

  • You can see the commercials here.





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