May 11, 2021

Maori News & Indigenous Views

‘Maori Icons’: Looking for Maori artists to develop designs for official RUGBY WORLD CUP 2011 Merchandise

7 min read


E nga mana, e nga reo, e nga karangaranga maha, tena koutou.

Te hunga mate kua wehe atu ki te po, haere, haere, haere atu ra. Ko tatou ra nei nga mahuetanga iho e whakakaha nei ki te pupuri, ki te hapai i nga taonga tuku iho mai i a ratou ma; nga matua, tupuna, na reira tena koutou, tena koutou, tena koutou katoa. Mauri ora

Maori Icons

An opportunity to develop M?ori Designs for official RUGBY WORLD CUP 2011 Merchandise


The Opportunity for you:

Nga Aho has procured a commercial opportunity for its membership and is seeking to engage M?ori creative practitioners to develop FIVE unique Maori designs. These will be supported with accompanying narratives, to be utilised across a wide range of official Rugby World Cup 2011 merchandise.

Nga Aho Incorporated, as New Zealands the national Society of Maori Design Professionals, won the contract to manage and coordinate the commissioning and delivery of authentic Maori designs by mid 2010 for rollout on merchandise from January 2011.

The designs will be made available for use by exclusive license to official suppliers of RWC 2011 merchandise spanning over 20 product categories.

The Contract:

All RWC 2011 merchandise is licensed through Licensing in Motion (LIM) who have been contracted by International Marketing Group (IMG). They have exclusively managed and brokered the Rugby World Cup commercial rights program since 1995 for the International Rugby Board. LIM is an organisation established by its Sydney based parent company Velocity Brand Management in partnership with Sports and Entertainment Ltd and Line7, specifically to manage the RWC 2011 merchandising.

Te Puni Kokiri (TPK) in partnership with RugbyNZ have secured this opportunity as LIM understands the potential of M?ori design to provide wide appeal to the global RWC 2011 audience. Ngati Toa Rangatira have been granted an exclusive design based on Ka Mate and it is proposed to dovetail the Nga Aho design process with Ngati Toa.

The opportunity now exists for you to be involved in the development of high quality M?ori designs to add value to Rugby World Cup 2011 merchandise whilst returning revenue and profile to Maori

This is an opportunity for Maori creative professionals within our membership to work together on a significant national project. The project will raise the profile of Nga Aho and the designers involved as well as potentially secure a revenue stream for Nga Aho 2011 and beyond, through merchandise royalties.

All selected participant members engaged in this Maori Design collaboration will be profiled to a global audience. Nationally the project will

support the future development of young Maori design talent.

Maori Icons : The Project

An opportunity to develop five exclusive Design Icons for official RUGBY WORLD CUP 2011 Merchandise


The proposal seeks to achieve the best possible outcome for all parties through a marriage of high quality Maori design with the quality and character of Maori Rugby and Maori Rugby Players.

N.B. When the term designer is used in this proposal, we mean to address all Maori creative professionals who believe they have the expertise to participate in the project.

It is proposed that the designs will draw upon the korero and character of leading Maori and Pacific Rugby & cultural icons, and that this will be reflected in a set of design attributes that articulate that character visually, in the same way ta moko expresses the whakapapa, identity and character of an individual.

How we propose to do it.

Our process is tikanga based and therefore collaborative in nature.

A Design Wananga will be held and will include participation from:

  • Representatives of LIM or their nominated agents.
  • Representatives of the New Zealand Maori Rugby Board.
  • 4 Maori Rugby Icons.
  • 1 Pacific Rugby Icon.
  • Selected leading Maori and Pacific Creative Professionals.

From the $60,000 contract a sum of $35,000 has been set aside for selected designers for design work to be used on a variety of different products.

Funds have also been allocated for the management and facilitation of this Contract on behalf of Nga Aho so expressions of interest for this service are also requested.

If you are interested in the management and facililitation role you will need demonstrable experience in successfully delivering creative sector projects, in particular design commissions, in kaupapa Maori. The Nga Aho executive will also maintain a role in the development and facilitation of this process as the developers of the project to date to ensure project requirements are met.

The Nga Aho executive reserve the right to appoint the contract management role if an appropriate applicant is not found.

Nga Aho is attempting to negotiate a mechanism whereby royalties for the use of the designs generate funds for the society and in particular emerging design talent however there is no guarantee of royalty payments at this point in time.

It is proposed to deliver five final designs through the following process:

Phase: Key Tasks: Outcome: By:
1. Expressions of Interest Provide briefing information and EOI terms to Maori designers Potential designers notified of opportunity 23 April
2. Designer selection Executive meet to finalise design team Designers notified 30 April
3. Design W?nanga Develop and facilitate a Marae based weekend design W?nanga with key stakeholders, designers and M?ori Rugby Players.

Propositions are selected

Design concepts delivered.

Exec Working Group established.

7/8 May
4. Developed Design Refine design concepts under guidance of Nga Aho executive working group. Final Five are selected. Final designs. May 31
5. Design Documentation Finalise design standards and guidelines for use of designs. Design Guidelines. 15 June
6. Contractual Arrangements. Assert contractual terms of use and royalties. IP and contractual terms enacted. 30 June


  1. Please provide a covering letter expressing your interest in participating, your iwi affiliation/s and your professional experience together with a brief summary of your creative practice.

  2. Include your contact details.

  3. As an email attachment, in PDF format provide two or three A4 sheets that visually profile your practice with the Maori Icons RWC2011 Design proposal in mind.

  4. Please also include your website link if you have one

  5. Please keep email size to under 10 megabytes

  6. 6. Please email your expression of interest to: [email protected]

NB. Expressions of Interest close at 4.00pm on: 23 April 2010

  • Email confirmation of receipt of your expression of Interest will be provided.
  • Successful Expressions of Interest will be notified by 30th April to attend Wananaga on: 7/8 May at Hongoeka Marae, Kapiti Coast.
  • All successful designers will need to register as members of Nga Aho Inc, The Network of Maori Design Professionals – Website:
  • Registration is enabled through the kaitautoko topline navigation. Please select an existing member as a your nominee / sponsor.
  • Currently there is no cost to joining Nga Aho Inc.

Maori Icons :Rugby World Cup 2011 Design Project, will be managed by the Nga Aho Steering Committee.

See members below.

Chair; Rau Hoskins, Nga Puhi B.ARCH M.ARCH (HONS)

Tamaki Makaurau Project Management and Strategy, Design, Architecture

Rau Hoskins is a director of the Design Tribe architectual practice specialising in kaupapa Maori design.

Deputy Chair; Carin Wilson, Ngati Awa Hon.Dip.Des. FDINZ, Toi Iho

Tamaki Makaurau Art, Design, Architecture. Carin is a leading Maori artist and designer often working as the bridge between Art and Architecture in major educational, cultural and tourism based projects.

Pai Arahi ; Haare Williams, Rongo Whakaata, Ngai Tuhoe

Tamaki Makaurau Design, Art, Project Management and Strategy

Pae Arahia Hei paia i te ara e noho tahi ai, e mahi tahi ai nga taha e rua kia tau iawa ai nga oranga ki te katoa.??A broker between two people, two organisations or two communities to gain benefits for members, thus meet their need to belong, to learn, to succeed and to grow.??Artist & Poet.

Treasurer; Lucy Tukua Ngati Tahinga, Ngati Paoa, Dip Landscape Design

Tamaki Makaurau Process/Project Management and Strategy, Environmental Planning and Management, Design..

Passionately active in the progress and development of a number of Iwi. Currently self employed contracted through Iwi to local government Forums/Committees, i.e. Franklin, Papakura and Manukau; secretariat for the Counties Manukau DHBs Mana Whenua Forum. Key role to establish the Tamaki Regional Mana Whenua Forum now representative of fourteen Iwi. Supporting the Forum now as technical officer. Previously a Ngati Tahinga trustee and chair, now managing their property portfolio. Definitely a hui queen by choice.

Secretary: Karl Wixon Waitaha, Kati Mamoe, Ngai Tahu, Moriori, Ngati Toa Rangatira DipID MDINZ PMP MInstD

Tairawhiti / Takitimu Project Management and Strategy, Design

Karl Wixon, Director of WIKI, is a designer by training, project manager by certification, strategist, kaupapaholic by nature and muttonbirder by whakapapa. Karl brings together an unusual but effective composition of skills and experience. He is a certified Project Management Professional PMP with the Project Management Institute, a member of the Institute of Directors in New Zealand holding a Certificate in Company Direction, a professional member of the Designers Institute of New Zealand.

What is NGA AHO?

Nga Aho Inc is the national body representing M?ori Design Professionals.

It is a national network of Maori design professionals who come together to support each other to better serve the design aspirations of our Maori communities. One of the key drivers and needs of the society is to facilitate commercial engagement between members and their communities of interest.

(Detailed information is available on the website

The objectives of Nga Aho as described in the rules of the Society are:

a. Whakamarama

To raise awareness and increase knowledge, amongst members and their communities of interest, in respect to Maori issues, aspirations, methods, practices and knowledge in the Societys fields of interest.

b. Whakawhanaungatanga

To foster the development of productive relationships and networks between members and between members and their communities of interest.

c. Mahi Tahi

To foster and facilitate collaboration between members and between members and their communities of interest.

d. Whakamana

To increase the Profile and Standing of members and their communities of interest particularly iwi and.

e. Whakahaere Kaupapa

To do anything necessary or helpful to achieve the above purposes

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