May 6, 2021

Maori News & Indigenous Views

Top 2010 NZ Google searches include Boy and Matariki

2 min read

Google has released the most searched-for terms by New Zealanders during 2010, revealing that controversies ranked high alongside earthquakes and natural disasters.

The Christchurch earthquake and Pike River mining disaster beat other current affairs in the top ten fastest rising news searches, while other current affairs searches included Chile, Commonwealth Games, Oil Spill and Hobbit.

Maori relevant searches we also high on the film and entertainment list with the award-winning New Zealand film Boy coming in third in the fastest rising movie searches behind big-budget thriller Inception and Sci-Fi action flick, Resident Evil – Afterlife.

Matariki however dropped three places from fourth to seventh in the “what is” category, suggesting hopefully that more NZers know what our beautiful celebration is all about.

Sonny Bill Williams also featured high on the list at number 5 of the fastest rising people list.

Trade Me cemented its place as a cyberspace favourite remaining in third position on the list of most popular web searches.

The top ten most searched-for New Zealanders courted controversy in 2010, with Allan Hubbard, Director of South Canterbury Finance, former Labour MP Chris Carter and Paul Henry, who recently resigned as the host of TV ONE Breakfast.

Henry made the most impact, appearing in multiple lists including the fastest rising news category, as well as appearing in the top ten fastest rising New Zealanders list. Ironically, Sheila Dikshit the subject of Henrys much-publicised gaffe – also appeared in a list of fastest rising people searched for by New Zealanders.

A credible third in the list of overall most popular web searches behind heavy-hitters Facebook and YouTube was New Zealands auction website Trade Me. Grab One, a website notorious for its good deals, was the fastest rising web search in New Zealand proving were heading online to save our hard-earned money.

When it comes to comparing 2010s results with those of 2009, there have been some consistencies.

Among our sporting heroes, the All Whites success in South Africa won them a spot on the list of the fastest rising news searches, only to be beaten by the All Blacks in the hot tickets stakes.

Enjoy reading and analysing the results below – visit to see international top searches and to put together your own lists.

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.