May 12, 2021

Maori News & Indigenous Views

Wahine Maori Business Coach – Amy McLean

2 min read

Ko Wai Au?
Ko Amy McLean toku ingoa.
I whakapapa to Ngāti Māhanga, of Waikato-Tainui.

And I’m a Business Coach. I’m a Māmā. I’m an Entrepreneur.

But before becoming a māmā and an entrepreneur, I was a dedicated career gal, working in the Fitness Industry. But perhaps I should go back a little further because before that, whilst studying my Bachelor of Business, I worked in Accounting for five years.

Accounting. A “smart” choice. Good money, practical, respectable.

Also – boring as heck. It took me all of those five years to realise that I’m a creative and spirited person, and sitting at a desk in silence, navigating numbers and rules and regulations… Great experience nonetheless.

I fell into the fitness industry really, and it’s where I stayed for eight years because I loved the environment and the people.

Fast forward through marriage, kiddies, and a few home moves, and I left my job for an entrepreneur lifestyle!

So here we are. I have two wonderful girls (aged 5 and 3) and a husband who has stuck by me through all the crazy dreams, elaborate plans (and sometimes lack of plans!), life-changing decisions and more. It’s been a journey of 16 years with this guy, and I couldn’t ask for a better husband!


I launched myself into business at the end of 2017 after completing the Rise2025 Coaching and Leadership Programme, an internationally recognised ICF (International Coach Federation) training programme for indigenous women. This programme gave me the most overflowing basket of knowledge, skills, frameworks and methodologies to be able to really support my coaching clients in the best way possible.

I regularly coach indigenous women who are in their early stages of business (usually 6-12 months in), and are looking to build their business alongside raising their family. They’re the mumpreneurs. Juggling #mumlife alongside #bizlife. It can be frantic, time-poor, exhilirating, frustrating, stretching and so much more.

I love working with these women because they’re really set on growing this business in a whānau-friendly, freedom-focused way. Just like I have!

And the best thing is, not only do I totally get what they’re going through at every stage of the way (because I have literally been through it all as a Mum and Entrepreneur), but I have 13 years of corporate experience to back it up.

Before jumping into business my corporate life saw me work in marketing and sales, leadership, people management and communication, and accounting.

Want to know what it’s like to work with someone who has all that experience and more? Head over and check out the ways you can work with me.

Amy x

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